Katie Mitchell

With over 20 years in the creative retail industry, Katie leads global teams transforming physical space and creating experiences that connect brands with people. As Managing Director of Seen Studios, she has driven the agency's growth while championing a more human, culturally relevant approach to brand experience. Katie was named the winner of Campaign UK's 'Visionary Business Leader' at the 2026 Inspiring Women Awards, recognising her leadership, influence and contribution to the creative industry. She leads work across EMEA, North America and APAC, working with global brands including Nike, Dr. Martens, Converse, Selfridges, Anthropologie and Timberland. Katie is a trusted voice in the industry and has recently spoken at Mad Fest, Cannes Lions and LDF. Having experienced the challenge firsthand, Katie founded 'Creative Marketing Mums', an industry community to connect women balancing creative careers and parenthood in a bid to normalise talking about the difficulties and to provide advice and support.