CEO, UK/EMEA , Fuse
Louise is CEO of Fuse, a leading sport and entertainment marketing agency within Omnicom Media Group. She has over 20 years' experience in the industry having worked both client and agency side, including Vodafone Global and RBS Group. At Fuse, Louise has tripled the agency to a team of 350 across EMEA and APAC, servicing some of the top brands in the world. The agency is currently retained by Nissan, PepsiCo, HSBC, Vodafone, FedEx, Klarna and Google. Fuse has negotiated over $1.1B worth of rights in the past six years for clients across the biggest platforms in the world. As a result, Fuse is becoming one of the largest and most respected agencies in the sports and entertainment marketing industry and beyond. Louise was named one of the Sports Leaders Under 40 class of 2018, on Ad Age's Women to Watch Europe 2019, was highly commended in Management Today's Inspiring Women in Business Awards 2020 and was named 4th in PR Week Power 100 in 2023 for sport. Louise is a Board Director for Omnicom Media Group UK, sits on Omnicom's Diversity & Inclusivity Steering Committee and is a member of the purpose marketing organisation One Hundred. Louise is an active member of WACL (Women in Advertising & Communications Leaders) where she is part of the new members committee. From a judging perspective, Louise has been active across a host of international festivals including, Cannes Lions for Entertainment Jury 2016, Cannes Lions for Sport Jury 2021 and as President of Eurobest Entertainment Jury 2018. As well as a Superbrands Judge in 2022 and 2023.