Marc Allenby

Proudly queer, Marc has always seen things differently and has pushed forward the diversity narrative through creativity. Through his career he has had the pleasure of leading change for some of the world's best-loved brands. He's always believed that business can create the greatest platform for positive societal change. As co-founder and joint CCO of Hijinks, his work has included changing a pivotal UK law for women and children experiencing domestic abuse with 'Hear them or Grieve them', for Women's Aid. He sits on the board of Outvertising, the organisation that helps to steer strategic initiatives that advance LGBTQIA+ inclusion across the creative industries, and recently created a UK-wide outdoor campaign highlighting the importance of inclusive workplaces. In 2026 he's helped to make the world remember why cinema is part of who we are, with Academy director Taika Waititi, for Vue, and shown airline customers how to 'See travel in everything they do,' for Alaska Airlines. Previous to this, he put microchips on bees to collect planet-saving data, created a series of TV ads showing different-shaped families for Renault (years before that was even a thing) and helped McDonalds define 'I'm lovin it' in a global brand refresh. Through his actions as a founder, creative leader, mentor and board member, Marc seeks to demonstrate that meaningful change can happen when inclusion is led from the top and embedded through everyday decisions. His work reflects a long-term commitment to reshaping the creative industry into one that is fairer, safer and more representative, not only in who it speaks to, but in who gets to lead it.