Nicole Storey

Nicole is the co-founder and Head of Experimentation at Hookflash, with over nine years of experience in CRO and experimentation. She has led successful programs for brands including Boots, Danone, and Aldi. Her work has driven significant performance improvements and earned her recognition in the industry, including the Rising to the Top – Technology Award at Campaign UK's Inspiring Women Awards and a place on Media Week's 30 Under 30.