Niusha Koucheksarai

Niusha brings over 18 years of experience across media, agency, and platform leadership, specialising in creativity, performance and transformational growth. She joined Uncovered in 2024 as its first Managing Director, where she has led strategic expansion, secured major new business wins including Tesco, Nationwide and Rightmove, and helped deepen creative partnerships with TikTok and Meta. Prior to Uncovered, Niusha spent four years at TikTok UK as Head of Key Accounts, partnering with leading brands across fashion, beauty, entertainment, retail, travel and tech. Joining TikTok in its early days, she played a key role in shaping what success looked like for partners and scaling teams at speed. Before that, she was Head of AV at Havas Media, overseeing holistic AV strategy and delivery across the group. She believes the strongest cultures are built through shared ambition and values led leadership. Her approach is rooted in a few guiding principles: lead by example, communicate the 'why' not just the 'what', and be a swan ... 90% of the time.