Sangeetha Mahadevan

Sangeetha is a Managing Partner at OMG UNITE, Omnicom Media Group's inclusive, future-focused marketing agency. Her work demonstrates that inclusion is not only a social imperative, but a powerful driver of strategic business and commercial growth for brands and agencies. She leads high-impact media partnerships and culturally intelligent advertising, helping brands unlock sustainable growth while authentically reflecting modern audiences. With senior experience across diverse global markets including the UK, India, and Southeast Asia and the Middle East, and having worked across big holding group agencies WPP, Dentsu, and Omnicom, she brings a unique blend of global perspective and local expertise, combining commercial rigour with strategic and progressive leadership to deliver measurable results and future-ready marketing ecosystems Beyond her agency role, Sangeetha's work also drives wider industry impact as a MEFA Mentor and Head of Communities at WACL FUTURES, championing women, non-binary and ethnic minority talent in media. She regularly speaks at industry events on a wide range of topics, many of which is on driving commercially viable and meaningful impact She is also the winner of several industry awards for her work- Campaign Inspiring Women Awards 2026, AdWeek Europe's Future is Female Award 2025, Medialeader Future 100 2023 and WACL Talent Award 2020 and a shortlist in the IPA iList 2026