Vicky Bullen

Vicky has over 30 years' experience in the branding, most of them at Coley Porter Bell which she has lead since 2005. She thrives on the variety of the work at CPB, with brands that stretch global to local, enterprise to fmcg and across categories that span fish to finance! She has been part of teams that have helped LEGO to navigate changing attitudes towards play, Boots to deal with the changes in how people think about health and wellness, and Tesco to create an own brand system that drives brand reputation and growth. Navigating change has been a constant of her career, and she is excited by the seismic changes in technology today, what that means for creativity and brands and the opportunity it brings. She is a proud member of WACL and the Marketing Society and in 2019 was awarded the Fellowship Award from The Marketing Society for her outstanding contribution to the industry.