Alexandra Kirk
UKTV
Senior Digital Creative
Alex Kirk is an absolute tour de force in the world of entertainment marketing. With her never settle attitude, she’s consistently advocates for better creativity across all formats, overdelivering against campaign KPIs and driving significant business success.At A+E Networks, on her own initiative she led the charge for Sky History’s TikTok launch. She opened up an entire new frontier for organic and earned social; delivering 28 million UK views in 18 months driving mass brand awareness. She delivered an interactive Twitter game, writing a cohesive, engaging narrative over 600 nested tweets that drove a 160% uplift in impressions and setting a new bar for organic creativity. She spearheaded an internal Anonymous Compliments campaign to improve morale during the pandemic, delivering over 500 unique compliments. She also volunteered at two Kids’ Days, designing and running interactive experiences for children in the office. As a Paid Social Creative at UKTV, she’s exceeded target after target for her campaign work; whether it’s winning Meta’s Best Use of Brand for Bookish, delivering an unbelievable 78% VTR on her first Pinterest campaign for Recipes for Love and Murder, or setting new record 3% CTR for The Marlow Murder Club’s Instant Experience. Alex’s analytical ability combined with creative flair ensures that everything she produces is rigorously researched, strategically strong and creatively excellent. She breaks down silos, brings people along on the journey and always aims for more. She’s a true leader in waiting.