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Catherine Orr
Uncovered Group
Founder & Chief Commercial Officer
Catherine, founder and Chief Commercial Officer of Uncovered, has transformed her creative agency from a two-person team in a Deptford flat into a powerhouse of 65 social media experts based in London, with an ambitious expansion into North America underway. Launched at just 26, Catherine’s bold vision and strategic leadership have propelled Uncovered to +170% revenue growth year-on-year achieving an operating profit of +25% without external investment.Uncovered stands apart by creating social-first campaigns that deliver genuine value and emotional impact, driving transformative results for over 150 brands across 19 industries in 2024 alone. Under Catherine’s leadership, the agency has achieved landmark successes, including TikTok Award-winning campaigns for KFC, groundbreaking partnerships with BYD during Euro 2024, and a key role in Labour’s general election strategy. Facing challenges head-on, Catherine has made bold decisions that inspire innovation and resilience. During the pandemic, she pivoted Uncovered to launch in-house brands like Caught Snackin’, securing new revenue streams and positioning the agency as a creative leader. She also spearheaded entry into new sectors, such as automotive, putting Uncovered in position to become TikTok’s primary auto content partner in the EU. Catherine’s leadership prioritises diversity and collaboration, with women making up 72% of her workforce and 60% of senior leadership. Her commitment to fostering talent and redefining social-first marketing exemplifies her entrepreneurial spirit. As Uncovered prepares to launch stateside, Catherine’s achievements continue to inspire, making her a worthy contender for Female Entrepreneur of the Year.