Emma Harman

Co-CEO

As a flag-bearer for the power of Creators and the Creator Economy, Emma was invited to 10. Downing Street to present her keynote to the government's New Media Unit. And then again for the Prime Minister.

It was another example of the standout year Creators have had in the creative industries and beyond. But for Whalar, under Emma’s leadership, it’s been an even bigger breakout year. Through hard work and strategic plays Emma’s led Whalar to the front of a growing sector, outperforming the ad industry (+6.8% growth this year), digital advertising (+7%), and even social (+36%). Whalar’s grown over 40% with a constellation of stellar brands and creators, and a creaking awards shelf. She restructured and incentivised the team for success, introduced new research and production capabilities, and takes client education to another level with intimate, Creator-filled sessions and insights. She’s turned a ‘soft’ industry tactic into a hard, measurable commercial core media channel by helping prove the effectiveness of Creators with Kantar in a meta-analysis (announced at Cannes Lions). Clients are noticing, we’ve won 17 this year and 7 have appointed us their Agency of Record - rare for our type of agency which also elevates the standing of Creator marketing in general. As Co-Chair of the Influencer Marketing Trade Body, Emma is serious about upholding the integrity and reputation of the field and announced new ISBA standards and rules. She’s not just building a profitable company, she is writing the rulebook that protects talent and consumers alike.