Judit Plein

Digital Campaign Manager

In an industry defined by rapid change, Judit Plein has emerged as a talent whose impact far exceeds her two years of experience. She has held leading roles across two of the world’s most influential tech companies. First, helping build TikTok Shop into the powerhouse it is today, and now, growing Netflix’s ads tier. Her career has been characterised by courage and bringing structure to fast-moving, ambiguous environments.

At TikTok Shop, she went from managing key accounts to overseeing the entire Beauty category within 7 months, leading some of the platform’s most defining commercial moments. In 2024, her second Black Friday delivered a 178% year-on-year uplift, the highest-performing campaign in UK history. She pioneered the UK’s first Brand Week and designed culturally resonant campaigns such as Celebrate the Women in Your Life - spotlighting female founders and creators, generating over 50M organic impressions. In 2025, she took her talents into entertainment, joining Netflix’s newly launched ads tier. Within months, she was managing her own book of business and driving extraordinary commercial results, including 500% revenue growth for a key agency partner. Colleagues describe her as proactive, analytical and “the kind of talent any organisation would be lucky to have.” Beyond performance, she is driven by a deep commitment to opening doors for others. As a mentor across UCL, KCL and the Universities of Greenwich and Durham, she empowers early-career talent with confidence and care. Driven, ambitious, and deeply people-oriented, Judit represents the next generation of women redefining marketing and entertainment.