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Karen Stacey
Digital Cinema Media
Chief Executive Officer
Karen’s decade-long tenure as CEO of DCM exemplifies visionary leadership, fostering innovation, inclusivity, and excellence within the cinema advertising industry. Embodying DCM’s values—Brave, Expert, Spirited, and Thoughtful—Karen has transformed challenges into opportunities, empowering her diverse, female-led team (60:40 gender split, 20% from diverse backgrounds) to achieve exceptional results.Under Karen’s guidance, DCM has become a powerhouse of creativity and innovation, driving standout campaigns through DCM Studios for clients such as Samsung, RAF, and NatWest. She spearheaded industry-leading tools like the AV Maximiser and Cinema TVR Metrics, redefining cinema’s role in media planning. DCM’s award-winning Centre of Attention Research further cements cinema’s unmatched ad attention, positioning cinema as the starting point in AV strategy (#StartWithCinema). Karen champions team development through initiatives like allyship training, career coaching, and diversity amplification projects, earning DCM accolades including Campaign’s Best Places to Work (six years running) and recognition for its talented team across major industry awards. Her thought leadership extends beyond DCM, shaping the industry through her presidency of WACL and advocacy for gender equality, as evidenced by initiatives like the WACL Empower Café at Cannes Lions 2024. Through her trailblazing leadership, Karen has not only revitalized DCM but also inspired progress in the wider industry, setting a benchmark for innovation, inclusivity, and excellence.