Sachini Imbuldeniya

CEO

According to the UK Government APPG for Creative Diversity there are four massively underrepresented groups in the creative industries. Women. People of Colour. People from working class origins. People living with disabilities.

As an example, the number of women creative directors in the UK sits around 11%. Women who own and run a creative agency are about 1%. Women of colour who own and run their own creative agency? 0.01%. Imagine, then, if you found a woman of colour from a working class background who lives with a disability so profoundly painful and damaging that they have to deal with suicidal thoughts and depression for two weeks of every month of their life. And then you found out she was a co-founder and CEO of her own creative agency. One in a million? A billion? More? Introducing Sachini Imbuldeniya – CEO of the award-winning House of Oddities (HOO) – an independent shop built as a safe space for creatives from those underrepresented groups who don’t feel like they ‘fit in’ with the ways more ‘traditional’ agencies work. Through her agency she has created an inclusive business that makes sure every campaign, every production, and even the staff of the agency itself, centre underrepresented groups both in front of and behind the camera. In an industry that for too long has been elitist, unfair and unequal, Sachini stands out as a pioneer of a better way of doing things. She’s one in a million, in every sense.