 (8).png)

Zoë Dawson
Shape History
Associate creative director
In the bustling world of purpose-driven communications, Zoë Dawson stands out as a creative force to be reckoned with. As the Associate Creative Director at Shape History, she's not just making ads; she's reshaping narratives and igniting social change.Zoë's journey from traditional ad agencies to the frontlines of social impact is a testament to her unique ability to blend creativity with purpose. Her standout project, the "Before Our Eyes" campaign for Amnesty International UK, starring Olivia Colman, pushed boundaries so effectively it was banned from TV for being "too political." This provocative piece not only earned nominations at prestigious events like Cannes Lions and D&AD but also sparked a `13.38% increase in public awareness about human rights. In a whirlwind year, Zoë has continued to make waves. She spearheaded the "Give An X" youth voter campaign, ingeniously making politics cool and inspiring half a million young Brits to register for the 2024 UK election. Simultaneously, her work on the Wazzii project for Girl Effect transformed a simple chatbot into a safe haven for sexual health discussions, reaching over 5 million young Kenyans and driving a 25% increase in users seeking sexual health services. As she continues to reshape the landscape of purpose-driven creative leadership, Zoë embodies the spirit of a new generation of creatives committed to social change. While her professional achievements speak volumes, her current work on her second book further underscores her dedication to storytelling as a powerful tool for change.