Chelsea Mtada


Creative Strategist

Chelsea Mtada is a trailblazer for beauty and marketing, driven by experimentation, creativity, and diversity. Her adaptability, strategic acumen, and commitment to positive change make her a rising star in the industry. Her story is one of remarkable achievements and innovation in creative strategy.

Chelsea’s career to date has propelled her to the forefront of the industry, contributing to Amplify’s growth and success. She has been pivotal in bringing prestigious brands into Amplify’s portfolio, expanding the agency’s influence across the beauty and digital platforms and its reach into new markets. Her innovative ideas include pioneering internal culture-sharing sessions, focusing on youth culture and the wellness industry, an initiative that has evolved into 'Culture Briefings’, which are now a core element of Amplify's strategic offering. Influencing campaign strategies for clients including Chanel, SheaMoisture and Pinterest, Chelsea is driving business transformation through the power of culture. She was behind Pinterest’s ‘Manifestival’ at Cannes Lions, crafting a world that captured the attention of the Cannes crowd and caused queues down the Croisette every day. The campaign was a huge success for Pinterest, driving year-on-year attendee numbers up by over 35% and sales meetings by 40%. Her commitment to championing underrepresented communities inspired Chelsea to launch Nightstand Service, an independent media platform sharing content from the perspective of Black women and queer people across beauty, wellness, and culture. She has also embraced the role of dynamic speaker, frequently hosting live presentations and sharing her insights on Gen Z, youth culture, and the beauty industry.