Georgina Bacchus
Vice Media Group
VMG is a business that is recognised across the media industry for our ability to create unique, stand out content. Georgina drives that mission everyday. Creatively she leads by example, personally directing work for brands as eclectic and demanding as Gucci, Bottega Veneta, Nike, Dickies, Heineken group and many more. Leading a team of 9 creatives her influence is visible throughout VICE Media Group's work in Europe and beyond, impacting revenue running into tens of millions of dollars. Georgina's creative principals also stand her apart. She has been instrumental to partnerships that seek to drive change and tackle societal issues. Working with Levi's to highlight a sustainable future for the fashion industry, something she is a passion advocate of. In late 2021 in collaboration with Shelter UK she developed the 'Not my shame' mini documentary highlighting the UK's increasing Housing emergency. Georgina is not only a constant champion of female talent in front of and behind the camera but often the loudest voice in championing under represented voices and providing opportunities for youth, a tough task when working with Blue Chip brands budgets. Seeing Global powerhouse Burberry partner with i-D to commission 18 year old photographer Nuvany David for a recent campaign is just one example of Georgina's influence on altering the lens our audience view the world through.