Hannah Blake

Managing Director, Commercial - New Media & Creator Media

Simply put: Hannah Blake is rewriting the rulebook for media entrepreneurship. Recently made Managing Director, Commercial — New Media & Creator Media, she's built a £2.5m revenue business from scratch while fundamentally reshaping how a legacy publisher approaches digital content.

Her entrepreneurial journey started with founding Entale, a podcast business acquired by DMGT in 2021. But it's her work with Eliza and Creator Media that truly showcases her vision. When others saw declining website traffic, Hannah saw opportunity. She made the bold call to close Eliza's website entirely and pivot to a creator-led social model — a bold move in an organisation dependent upon websites. The numbers prove she was right. Eliza became the fastest-growing social publisher in its category with 55% year-on-year follower growth, 50 million monthly video views, and 700k followers. Dash Hudson found that Eliza outperforms the average Instagram effectiveness rate by an astronomical 1289%. Hannah then scaled this success into Creator Media, a new business unit positioning Mail Metro Media at the forefront of the creator economy. She acquired YOU Magazine's social platforms and transformed them with creator-led content, achieving +117% engagement, +34% shopping clicks, and +20% video views. She's built and led a team of 20 women, many of whom have tripled their social followings under her mentorship. With revenue up 238% year-on-year and 25% repeat business within 12 months, Hannah's proven that entrepreneurial thinking can drive transformation even in established media companies.