Sarah DelloRusso

Group Head of Marketing

Sarah DelloRusso, Group Head of Marketing at Amey, is redefining what creativity means in one of the world’s most complex and risk-averse sectors: critical infrastructure. In an industry traditionally governed by precision and technical caution, Sarah has elevated creativity from a peripheral “nice-to-have” to a strategic force that drives billion-pound decisions and shapes the future of sustainable infrastructure.

Operating in an engineering-heavy, male-dominated space, Sarah's greatest impact lies in shifting the culture. She transformed Amey’s brand essence into Connected Intelligence, humanised by the warm, universally resonant strapline: 'Life’s better connected.' This imaginative reframing injected empathy into complex B2B conversations, making Amey's work tangible and relatable. Creativity became contagious, with workshops inspiring teams to "start with why" and campaigns like "Ever seen a building take a selfie?" smashing engagement benchmarks. Sarah's impact is quantifiable proof that creative excellence wins. She built an in-house creative agency, achieving £300k+ annual savings, while strategically introducing omnichannel and Account-Based Marketing (ABM) campaigns. These initiatives, fuelled by a new MarTech stack, transformed raw data into artful, insight-led storytelling. The results speak volumes about her creative impact: a 156% increase in engagement, sixfold growth in website traffic, and ABM helping to drive a 48% improvement in bid:win ratios. Drawing on a global career across New York, Asia Pacific, and Europe, Sarah empowers teams to embrace uncertainty and think differently. She has successfully embedded a culture where imagination and bold ideas are the beating heart of a business that shapes communities and builds a better-connected future.